JJ's Muse

The famous Nike slogan.

The phrase was coined by Dan Wieden* in 1988, and has, I’m sure, become ingrained in the minds of millions of people – as well as indelibly linked to the Nike ‘tick’, formally know as the Swoosh.

Advertising makes millions based on it’s understanding of the power of words, the promotion of an idea, the planting of a seed. Those 3 words” “Just Do It” were 20 years old in July 2008, and amoungst other things, have been cited as inspiring people to: “…leave abusive husbands and achieve heroic feats.” (source, Oregon live.com)

Those words were on my mind a few weeks back,  inspired by the frustration of coming face-2-face with a missed opportunity which seemed to have happened merely because someone chose not to ‘Just Do It’, not to speak up, not to take a risk…only to appear still, years later, to have some lingering reflection/regret of what might have been.

The words are back on my mind today, as I digest news I received recently that will mean big changes, big changes. The temptation is there to not take the risk, to question the craziness of decisions which will soon have to be made, to wonder how on earth this has all finally come together…The desire is also there to ‘Just Do It’.

Yes those words are part of an ad campaign to ‘make’ us want to buy trainers, and other sporting goods, yes they are used imaginatively/manipulatively to create profit for a commercial business giant, but they surely only have that power as they sum up the longing of some, maybe many of us, who wished we had, could, or would just do something. Un-hinder ourselves, take the risk, risk being vulnerable, pluck up the courage, change something, and just do whatever ‘it’ is.

I feel as if I’m now sounding like I’m giving a pep talk, Janice’s motivation 101 so I’m gonna leave it there.

*It was agency co-founder Dan Wieden who coined the now-famous slogan “Just Do It” for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th century, and the campaign has been enshrined in the Smithsonian Institution.^[9] San Franciscan Walt Stack was featured in Nike’s first “Just Do It” advertisement that debuted on July 1, 1988.^[10] Wieden credits the inspiration for the slogan to “Let’s do it”, the last words spoken by Gary Gilmore before he was executed.^[11]

The line from a song that I woke up with this morning. – Not sure why as I can’t remember listening to it recently.

“I am the change I want to see” I mused on the words, and my first thoughts were, of the agreeing variety. I then went onto wonder what the connotations to this concept were… So I decided to do a google search on them, though I realise now I actually searched for: “I am the change I want to be”. – Maybe this was subconcious…

Anyway, only 3 results came up and they brought me to a video: Be The Change That You Want To See.

It interested me, so thought I’d share it with you. Let me know what you think of the idea of being the change you want to see or be.

Be The Change That You Want To See

The title of this post made up a key part of a story recounted to me by my Mum this afternoon.

She had been at her regular women’s group, and there had heard extracts from a book which tells the story of a New Zealand Christian couple who spent years doing missionary work* in China.

Before going to China ever entered their thoughts, they had felt that God had told them to bury the words ‘can’t’ and ‘won’t', and so they set about removing them from their vocabulary and mindset.

This choice became very significant, when sometime later they felt that God was asking them to go to China. Continue reading

It’s 12.55am Friday morning, the noisy birds are chirping and Bishop and my brother are tweaking some of the tracks and recording guitar, so I’m  taking a moment out to catch up with the world outside the vocal booth!!! I have also had something to eat as my cereal and toast breakfast was at 10am yesterday morning.

I didn’t think we’d be able to do all the tracks and suggested we drop one of them. But, my brother – who at around 3am Thursday morning went to bed for the first time since waking up Tuesday morning- was adamant that we should stick to the plan.

His determination (pigheadedness) has reaped rewards. All the tracks are now done vocal wise, two have almost full instrumentation, and according to some friends who dropped by – it’s all sounding very nice.

I must say that these past 2/3 days have been challenging, sometimes frustrating, and confirmed that I definitely prefer live gigs to studio work, but I am feeling very rewarded by the experience. I am also excited to see what may happen next as I step out once again into the world of music, session singing and explore seriously my song writing.

It’s amazing what a chain of events a simple question can lead to.

Last night I enjoyed an evening of poetry, music, spoken word and some other bits in-between at an event put on by Eclectic Arts Network (EAN)

They were celebrating International Women’s Day – a day previously unknown to me and from what I gather, not widely known in the UK. Well Kocoa and others from the EAN felt compelled to do something in honour of this day and last nights fusion of artists from different creative genres was the result.

I went along not only to enjoy and support the night, but to read some of my poetry.

This was a long time coming ‘stepping out’ for me. As a ‘writer-in-waiting’, writing poetry and writing in general has long been a part of my DNA – known only to a few, and very little shared (unless you have been the recipient of a card from me ) Continue reading